Presentation

Cultural Tourism and Museums in Budapest

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Room:
Room K
Schedule:
Tuesday, 1 September 2015
15.00 – 16.45

Nowadays an increasing interest can be experienced in culture, not only in Europe but throughout the whole world. It can be observed that the relationship between culture and tourism is getting closer and the market for cultural tourism is occupying a significant place and becoming an increasingly competitive field. The aim of this presentation is to highlight the relationship between cultural tourism and the museums in Budapest. According to the results of the research survey, it can be concluded that one of the main target segment of museums are foreign tourists, who represent  being  less price-sensitive, more curious and more eager to take advantage of the services offered by museums.

Melinda Jászberényi
Budapest Corvinus University
Hungary
melinda.jaszberenyi [at] gmail.com
Zsuzsanna Fehér
Dorottya Bodnár
Corvinus University of Budapest
Hungary
dorottya.bodnar [at] gmail.com

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