Cultural Tourism and Museums in Budapest
Nowadays an increasing interest can be experienced in culture, not only in Europe but throughout the whole world. It can be observed that the relationship between culture and tourism is getting closer and the market for cultural tourism is occupying a significant place and becoming an increasingly competitive field. The aim of this presentation is to highlight the relationship between cultural tourism and the museums in Budapest. According to the results of the research survey, it can be concluded that one of the main target segment of museums are foreign tourists, who represent being less price-sensitive, more curious and more eager to take advantage of the services offered by museums.