The Phenomena of Tourism Seasonality – Case Study of the Lake Balaton (Hungary)
Tourism seasonality is one of the main challenges of tourism stakeholders. Most of the destinations have to face some degree of the temporal concentration of arrivals or guest nights. Obviously, waterside (coastal) and mountain areas are the most concerned. The presentation focuses on one of the most popular tourism destinations in Hungary, namely the Lake Balaton. The lake and its surroundings play an outstanding role in attracting domestic and foreign visitors to the country, one of its main asset is the water itself that is suitable for bath during the Summer months. Based on the available data on guest nights at commercial accommodation establishments, the research provides a detailed overview of the destination’s seasonality. With the help of the well-known Gini index, the analysis focuses on the composition of the temporal concentration and its development during the period 2008 to 2014. The results can motivate further debate and motivate researchers and stakeholder how to mitigate this phenomenon.